There is a saying in marketing: "if you can measure it, you can improve it" You can measure literally anything these days: from traffic sources to headline conversions to RSS feed icon placement's effect on subscriptions.
This is outstanding! You know why? Because you can measure anything and it means you can constantly be improving and increasing your revenue. 95% of internet marketers work on guesses. They EXPECT to make profit. But the Super Producers GUARANTEE they make a profit. They constantly Test and Re-Test everything about their marketing campaigns.
Start testing and tweaking YOUR marketing campaigns: Headlines, copywriting, images, free information, traffic
generation…EVERYTHING! Remember, if you can TEST it – you can IMPROVE it
